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  • Writer's pictureTina

Matching the Picture

So something that has always confused me is why people shopping seem to see the need to open boxes to see what's inside. If you're buying a toaster, typically there's a display on the shelf right there. So why do you need to open up a new box to see what's inside? What could you possibly learn from tearing open a box that you couldn't from looking at a display?


These days there are dozens of different ways to research products before you ever set foot into a store. Yet people still rely on the practice of destroying products inside a store to do their research into what something looks like or how it behaves. I have actually watched as a customer ignored the visible display model at eye level to bend down, pick up one sealed in the box, tear it open, scatter the contents all over a shelf, and then examine it. When he was done, he dumped the one he'd been poking at on the shelf with the rest of the stuff and picked up a brand new one still sealed in the box to go purchase it.


This kind of behavior is ludicrous.


There's no reason to do that. Youtube un-boxing videos, tutorials on manufacturer websites, images on Google... Five minutes of research will answer the majority of questions you might have about a product, and if that's not good enough, you could always ask. Despite my approaching the man to ask if he needed help, I was ignored so that he could continue destroying the box. And when he was done, he simply walked around me to go make his purchase. It was as if I weren't even there. That kind of behavior is very frustrating. It's the kind of thing one would expect from an unsupervised toddler, not a full grown adult.


Maybe if customers could be disciplined the same way we discipline toddlers, this behavior would stop.

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